We pay a lot of attention to the characters we’re writing about. They’re given carefully thought out names, appearances, relationships and jobs. We choose their age, marital status, gender and pretty much everything about them. It has even been suggested we get to know them more thoroughly by taking them out to lunch or tea to have a nice chat and find out more about them.
Do we give our audience that much thought? By looking at the advertisements in magazines some idea of the type of reader can be attained. A story may then be crafted with that readership in mind. Of course it is still difficult to know who will be reading our work: male, female, young, old, lonely or busy people.